Videos take viewers to offices, happy hours, and meetings.
Discord employees who are also creators and influencers are expected to “uphold their responsibilities as shareholders and to each other,” says Lucy Anthony, senior counsel for employment at the company.
In August, Serna uploaded a short video to TikTok showing coffee she had spilled early on a Monday morning. Serna says she didn’t realize until later that a company meeting can be faintly heard happening on her computer in the other room . The video didn’t catch on like her others — Serna says it had only a few thousand views — but the next day, she was fired for negligence.
While creators build followings from their tech jobs, the companies that employ them also benefit from the viral videos showing happy, well-paid employees extolling the benefits of their jobs. An account strategist at Google praises the company for bringing rescue dogs, saying it gave them “an instant boost of serotonin.” A TikTok sponsored by LinkedIn follows a different Google employee from the office to an influencer event, with the creator expressing her gratitude for having “two dream jobs.
The proliferation of content that exclusively highlights luxurious perks and apparent light workloads can also obscure the reality of working a 9 to 5. Some people will purposely choose to film days when something interesting is happening, Shih says. Other creators are so busy during their actual workday that they’ll put on the same outfit on the weekend to record themselves pretending to work.
Still, the “tech girlie” genre of content can serve a purpose, especially for women, people of color, and other traditionally underrepresented groups in the industry who hope to land a job. Shih, too, says she’s motivated to make content about her job to give others like her free career resources. After receiving an influx of pleas for advice, Shih set up a Discord server for tech professionals and hopefuls to meet and connect. Making videos like the one outlining why she quit TikTok is her way of being honest and transparent with followers, she says.
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