'Big Tech Highlights From Alphabet, Meta and Amazon Financials For 2021' by fourweekmba bigtech businessfinancials
Let’s see how, a little bit more in detail, ad monetization changed for Google.First, Google recorded an increase in paid clicks .Third, as we saw Google is testing various ad formats both on Google’s products and YouTube, which slightly improved monetization.thanks to the Google Cloud Platform.When it comes to Google its cost structure is pretty straightforward. In order to keep its operations profitable, itIn 2021, Google traffic acquisition costs were over $45 billion.
This shows that a lot of that adoption was organic, and based on strong deals the company has in place. That’s because as we saw in the previous paragraph, Google managed to improve monetization for users, it saw mobile users’This combination led to an improved marginality. This trend continues across 2020-2021. The increased search query traffic was primarily due to mobile users. Therefore, Google had to push more experimentations through its mobile platforms.Alphabet here pushed through more ad formats, and more advertising to monetize it further. Thus, taking advantage of the increased mobile traffic as a consequence of the pandemic.
The pandemic determined a mobile transition: while companies like Google and Facebook have been investing in mobile-first for years. . While this played out well for Facebook so far. As soon as Apple tied up the distribution pipeline, it threatened the whole business!for the first time users stalled in various regions across the world. This is because there is too much pressure from new social media platforms .where Google’s growth potential has not been affected so far , Facebook’s growth has already been affected.
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