'At the end of the day, we have to listen to our customers,' said CEO of nation's second-largest egg producer.
McDonald's, which buys about 2 billion eggs annually, said it gradually shifted to cage-free after concluding it was desired by customers. Many companies widely promoted their move to cage-free as good for their brand's image.
"When you start talking about needing billions of dollars, you have to try every avenue you can," Dean said. At Des Moines' Gateway Market, which specializes in organic and specialty food, shoppers said they think it's worth paying more for eggs if it improves lives for hens.
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