Is Dacia reinventing the people's car? The firm's CEO sets out the vision for its line-up, sales approach, and its EV timetable
“But the crucial part of our future story is the path set by group CEO Luca de Meo, which states that Renault will focus on the C-segment and above and electrification. That leaves a lot of space for Dacia, with a lot of potential for growth.”While keeping headline costs down is critical – with the Sandero available from £13,595 and the Jogger from £16,645, for instance – Le Vot is at pains to point out that this isn’t hair-shirt motoring and the majority of customers spend more.
“Our philosophy is to question exactly what is necessary and what is nice to have,” he says. “Do you need electrically adjustable seats? We don’t think so, so we don’t offer them. That decision saves a button, a motor, a cable, a screw, the need for a bigger battery to power it… Another example might be that we leave you to bring your own device to link with the car, rather than charging for a system that’s inferior to what’s in your pocket.
“Euro NCAP has a job to do, and I admire it for that, but we also have a job to do, which is to make mobility accessible for everyone. We add equipment to our cars if they have a clear benefit, a purpose. I ask if a warning telling you if a rear seatbelt is done up is critical or nice to have? Everyone should be free to have their own answer to these questions.”
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