The first-ever partnership between Billboard Español and Michelob Ultra will launch at Latin Music Week with exclusive performances and panels featuring Fonseca, Mike Bahía, & Greeicy.
In addition, Michelob ULTRA will invite attendees to enjoy an interactive video booth to share their favorite moments and what brought them joy during Billboard Latin Music Week. As the official beer partner, Michelob ULTRA and Michelob ULTRA Pure Gold will be served to guests 21+.
Throughout Billboard Latin Music Week, Billboard Español and Michelob ULTRA will capture exclusive content with Fonseca, Mike Bahía, and Greeicy for custom videos that will convey the spirit of each artist and offer unique insight into the Latin community. The artist-led videos will explore the history of their careers, personal relationships, unpack personal moments where they’ve struggled and felt the most triumphant, and more.
“At Michelob ULTRA, we pride ourselves on creating unique and immersive experiences for music fans to come together and enjoy the artists they love”, said, Vice President of Marketing, Michelob ULTRA. “Through this partnership with Billboard Latin Music Week, we’re excited to celebrate Latin culture through music in a way that inspires joy for all.”
The 2023 edition of Billboard Latin Music Week will feature an expansive programming lineup with one-of-a-kind performances, exclusive panel conversations, workshops, showcases, networking opportunities, and more. Featured recently announced participants include
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