A Montana city is scrapping an advertising campaign after a blogger pointed out that its pioneer theme was racist and insensitive to local Native Americans.
said the campaign had been used for 18 months and was"designed to celebrate the warm, genuine, hardworking people who possess a perspective on life that is uniquely Montanan."
"While not the intent of the campaign whatsoever, we now see that the campaign reads insensitively," the statement said, adding that the chamber of commerce was"responding with utmost urgency to amend and revise the campaign immediately." The billboards will come down and the Visit Billings website will be overhauled with guidance from tribal leaders and consultants, according to the chamber of commerce. The statement did not specify how long the changes would take or how much they would cost.
"The character of our community is the very foundation of our brand, and we didn't go far enough in representing the entirety of the community and region," their statement said.
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