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Billionaire Adrian Portelli has revealed what he did with the $50,000 returned to him by Channel 9 host Alex Cullen following an on-air stunt that left the presenter in hot water. Cullen was stood down over the weekend after being the first to take up Portelli’s challenge of calling him “McLaren Man” on-air in return for $50,000. Portelli was offering the money to the first journalist to call him “McLaren Man” in the media, instead of his common but disliked nickname “Lambo Guy”.
Accepting cash, gifts or benefits to undermine journalistic independence, and improperly using a journalistic position for personal gain, are both breaches of the Media Entertainment and Arts Alliance Journalist Code of Ethics. It was created by journalists in 1944 to promote basic values for the Australian media industry.
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