Bing Chat ads will start the ChatGPT privacy discussion we desperately need

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Bing Chat ads will start the ChatGPT privacy discussion we desperately need
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Bing Chat will feature ads, and that's a scary prospect for ChatGPT products, as long as we don't have clear privacy policies.

a ChatGPT-based product is getting ads

As exciting as generative AI might be, let’s all remember these language models gobble up large amounts of data, including user data. Companies like OpenAI, Microsoft, and Google will need all that data to train the AI models. But what happens towhile we chat with AI via ChatGPT, Bing Chat, or Bard is still unclear. And how that data will impact the personalized ads experience.

Microsoft announced Bing Chat getting ads earlier this week without detailing the privacy implications for the end user. Microsoft focused on the fact that ChatGPT-like products can send more traffic to publishers. And Microsoft itselfLet’s start with our goals. First, we want to drive more traffic to publishers in this new world of search. It is a top goal for us, and we measure success in part by how much traffic we are sending from the new Bing/Edge.

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