Binge model, weekly rollout, 2-3-3-2... Do streaming release schedules for TV shows even matter anymore? thekaitling investigates:
. With Amazon, Apple, Disney, NBCUniversal, Warner Bros. Discovery , and Paramount all having entered the streaming fray over the last decade, the topic of a binge release versus a traditional weekly rollout has also become a hot topic of discussion, with some TV critics and fans arguing the latter model is preferable because it allows shows to better cultivate audiences and encourages ongoing engagement.
While Netflix will likely never abandon the release model it pioneered, other streaming services don’t have uniform rollout plans. Amazon’s Prime Video and Hulu—the other OG streaming services—have both experimented with different release models over the years. On Prime Video, the darkly comedic superhero dramanow streams weekly after its inaugural season dropped all at once, while the epic fantasy serieswas released weekly after premiering with three episodes in late 2021.
If you want the cynical point of view, a weekly rollout also retains subscribers for at least a few months versus just a single month, which puts more money in companies’ pockets . Of course, the weekly drop doesn’t preclude fans from waiting out a season’s release and then subscribing and binge-watching once all episodes are available. This isn’t a novel practice, or even one that is limited to streaming shows—savvy TV fans have done it for years with shows that air linearly.
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