Retailers thrive on tantalizing shoppers ahead of the post-Thanksgiving event, keeping them guessing about how exactly the experience will unfold.
Here’s what marketing, retail and supply chain experts expect for Black Friday 2023.“A lot of macroeconomic indicators are pointing to a big slowdown in spending,” says Jeff Galak, associate professor of marketing at Carnegie Mellon University’s Tepper School of Business.
These events preview the products and discounts shoppers might find during Black Friday sales. For example, Amazon and Walmart discounted Apple Airpods Pro from $249 to $189, the lowest price so far this year. A strike involving thousands of United Auto Workers could cause delivery issues if trucks can’t get parts needed for repairs, says Rob Handfield, a professor of supply chain management at North Carolina State University’s Poole College of Management.
Still, experts don’t expect the same level of supply chain disruptions as in the past couple of years.
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