Apple is pushing for immersive video experiences with its Vision Pro headset, but the lack of content has been a hurdle. Blackmagic Design, known for its filmmaking tools, steps in to address the issue with the URSA Cine Immersive camera, designed specifically for creating Apple Immersive Video.
Ever since the invention of disposable 3D glasses, creators and moviegoers alike have been chasing the idea of immersive pictures that could make a viewer feel as though they were actually there. With its immersive video format, and help from a new kind of camera, Apple believes it could be the company to finally deliver it. \ Apple Immersive Video is a huge video format that fills your whole field of vision, letting you look up, down, left or right to explore each scene.
It’s sharp and three-dimensional, so you can focus on different elements naturally. But the problem right now is there’s almost none of it to watch.\“The productions to date have been with a bespoke camera system that we’ve built to support that 180-degree field of view, 8K environment,” said Bob Borchers, Apple’s VP of worldwide product marketing. “What’s common to all the demos we’ve ever done with filmmakers, is the minute that they see it and then take it off, their first question is ‘how can I create that?’”\Enter Blackmagic Design, the Australian digital cinema company known for its Davinci Resolve editing and production software. It’s already a leader in enabling cinema shot on iPhone, with an app that lets creators film direct from the device and have the footage ingested into its platform, and now it wants to be at the forefront of creating for Vision Pro. This week it announced a new cinema camera – the Blackmagic URSA Cine Immersive – as the first commercial system for creating Apple Immersive Video. \“We wanted to be able to democratise, and have more and more people be able to use Vision Pro as a storytelling medium,” Borchers said. “The great news is we have this incredible developer ecosystem for iPhone and for our other platforms, that have worked really hard to build that for Vision Pro as well. And at the top of that developer ecosystem is Blackmagic.”\The Blackmagic URSA Cine Immersive is up for preorder directly from the company, and will be available from resellers later next year
APPLE Immersive VIDEO VISION PRO BLACKMAGIC DESIGN URSA CINE IMMERSIVE
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