Frasers will replace the old Debenhams
Blackpool's much-anticipated Frasers department store is on track to open its doors later this year, following the approval of new signage. The old Debenhams signs, which were taken down after the store's closure, will be replaced by illuminated signs featuring the brand names of Frasers, Flannels, and Sports Direct.
Town hall planners have granted advertisement consent for the signage of these new brands, which will be visible from the entrance at the corner of Albert Road and Coronation Street, opposite the Grade II listed Winter Gardens. The planners emphasized the need to preserve the heritage assets' significance but acknowledged that the area already has a commercial character. They believe that any potential issues with brightness can be addressed through imposed conditions.
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