Sky News understands that Bourne Leisure Group and controlling shareholder Blackstone are expected to sign a deal to sell Butlin's to a vehicle set up by the Harris family as soon as this week
An auction of the Butlin's chain, which comprises three holiday camps, has been underway since earlier this year.
Among the deals to have been pulled were auctions of Parkdean Resorts, another big leisure group, and Boots, Britain's biggest high street chemist. According to the brand's official history, Mr Butlin"felt sorry for families staying in drab guest-houses with nothing much to do" during a trip to Barry Island.
The brand became such an entrenched part of Britain's popular consciousness that it provided the inspiration for Hi-de-Hi!, the long-running BBC sitcom.
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