The bleached brows beauty trend is back and it seems to have hit the mainstream. Here's how to cheat the look at home.
, which sent both Hadid sisters down the runway with peroxide blonde brows, proving that whether you're brunette or blonde, the look - though striking - can be pulled off by anyone.
Off the runway, the likes of Nicola Peltz-Beckham and Maisie Williams both pulled off the bleached brow look with aplomb and Kylie Jenner followed suit. PARIS, FRANCE - OCTOBER 02: Brooklyn Beckham and Nicola Peltz attend the Givenchy Womenswear Spring/Summer 2023 show as part of Paris Fashion Week on October 02, 2022 in Paris, France.
Granted, the trend goes against every rule we've come to learn about brows, we've spent years reading about their ability to frame a face, the definition they lend to features, but the increasing popularity of bleached brows signals a shift in the brow department. We're not saying that the masses will be swapping brow gels for bleaching kits anytime soon, but space has been made for temporary experimentation and the interest in bleached brows is higher than it has ever been before.
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