Despite being held at a hotel resembling the one in The Shining, the four-day podcast conference was business as usual.
both announced creator-focused updates this week aimed at giving podcasters more information to help grow their audiences.I spoke to Bumper’s Dan Misener about both changes. He believes Apple’s and Spotify’s updates will be useful to podcasters by giving them more insights beyond mere downloads. In the case of Spotify’s impressions data, Misener believes it will be useful for creators when combined with listening data.
“Up until now, creators haven’t been able to measure the number of people who looked at their show but never ended up listening,” Misener said. “In other words, there’s never been a podcast app equivalent of a ‘page view.’”There were numerous panels on how to be more effective at podcasting or monetizing or marketing your podcast.
Another attendee who had been to past Podcast Movement conferences noted that, unlike in years prior, 2023’s conference didn’t have any surprises.The closest thing to a disrupter in the podcasting space may be YouTube, but there seemed to be no consensus on what to do about it. YouTube’s McLendon noted at a panel that podcasters need to treat their YouTube audience differently than their RSS audience. Nissenblatt interpreted this to mean that audiences behave differently when watching a podcast on YouTube. Therefore, YouTube audiences need to be nurtured and marketed to differently. “There are still going to be people out there who only want to listen to your show — people who have zero desire to watch your podcast,” wrote Nissenblatt.
Australia Latest News, Australia Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
The Killer (2023) (2023) | ScreenRantBased on the graphic novel by Alexis Nolent, The Killer is a Netflix film directed by David Fincher. Michael Fassbender stars as the titular character. This hitman experiences a near-miss on a mission and now must wrestle with his conscience and his employers as he begins to fight against his ways as an assassin.
Read more »
Chicago Cubs vs Pittsburgh Pirates Line MovementMLB line and odds movement for Chicago Cubs vs Pittsburgh Pirates on Aug 27, 2023.
Read more »
St. Louis Cardinals vs Philadelphia Phillies Line MovementMLB line and odds movement for St. Louis Cardinals vs Philadelphia Phillies on Aug 27, 2023.
Read more »
Colorado Rockies vs Baltimore Orioles Line MovementMLB line and odds movement for Colorado Rockies vs Baltimore Orioles on Aug 27, 2023.
Read more »
Cleveland Guardians vs Toronto Blue Jays Line MovementMLB line and odds movement for Cleveland Guardians vs Toronto Blue Jays on Aug 27, 2023.
Read more »