Blockbuster’s famous video-rental stores are dead and gone. But the erstwhile chain’s brand is alive and kicking in a new nostalgia play from collectibles maker Funko. Funko announced a…
According to Funko, the Blockbuster-inspired Rewind figures will differ from the typical Funko aesthetic, with a design intended to “celebrate the nostalgia and overall creativity of the ‘80s, ‘90s and ‘00s.”
“Our partnership with Blockbuster, one of the most well-known retail chains in entertainment, will provide our fans with the opportunity to be on the precipice of vintage pop culture and entertainment,” Funko CEO Brian Mariotti said in announcing the deal. “Steeped in nostalgia, Rewind expertly showcases the breadth of our licensing pedigree, providing consumers with a new way to access and embrace the pop culture titans that defined a generation in a way that is unique to Funko.
Funko will highlight its throwback to the VHS era during the Fun on the Run cross-country event celebrating the company’s 25th anniversary. As part of the activation, Funko will have a branded bus traveling to 10 different locations where it will sell Fun on the Run products .
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