'Aside from being a great series, Blood Sisters represents one of the many vibrant creative exports coming out of Africa today, of which Afrobeats music and Afrobeats culture are huge contributors.'
and what it says about the future of Nollywood films and TV shows.was announced back in April, I was skeptical of this new Nigerian crime-thriller series. The storyline lacked tension, the plot appeared caught between a money heist or a story about fugitives. But my wariness centered on a larger context. Netflix, commissioning original television and film projects and optioning a range of Nollywood projects that would typically only show in Nigerian cinemas.
The initial hope that this giant streaming company, coming in with its big budgets and global platform, would ensure well-told Nollywood movies can get off the ground, has so far been hampered bywho are known to recycle the same directors, actors and writers in the stories they choose to tell making it especially difficult for new voices to get a chance in an industry that is in dire need of fresh blood.
When the series was released, the #BloodSisters hashtag trended for weeks on Twitter, generating 32,633 tweets between May 4 and May 21. “When you watch, you see the entire economic divide of Nigeria. You see the rich, you see the poor. Our reality is that in every society, this does exist and it is important for people to understand and to see that. To see that this is how the rich live, and this is how the poor live,” Mo Abudu, the executive producer said.
In 2023, Nelson C.J. will be writing a column about Afrobeats culture for Teen Vogue, turning a celebratory and critical eye toward Afrobeats including and beyond music and spotlighting larger cultural movements.
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