Former Atlantic owner David Bradley is bankrolling the new venture.
Smith had led Bloomberg Media since 2013, and before that was president of Atlantic Media, which ownedBloomberg Businessweek
, the streaming service QuickTake, the company’s live events business, Bloomberg Radio, and Bloomberg TV. During his tenure he pivoted Bloomberg to focus on digital content, and pushed the company into streaming through its TicToc streaming offering, which was later rebranded as QuickTake. QuickTake relaunched a little over a year ago, with Smith
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