Bloomberg's big bucks fuel unique strategy for White House ru
1 / 4Former New York mayor Michael Bloomberg has the money to make an unconventional bet to become the 2020 Democratic presidential candidateFormer New York mayor Michael Bloomberg has the money to make an unconventional bet to become the 2020 Democratic presidential candidate New York - Billionaire Michael Bloomberg is using his personal fortune to deploy a campaign starkly different from the rest of the 2020 Democratic presidential hopefuls, including skipping key states long toiled by less...
The 77 year-old politician is spending heavily on online and TV ad campaigns while activating a wide network of mayors built up over the years through his commitment to the environment and through training programs for elected officials run by his Bloomberg Philanthropies foundation. Bloomberg has ambitious plans for gun control and the climate, but he is also an economic conservative -- unlike Warren and Sanders, who want to heavily tax the rich to reduce income disparities."His strategy has virtually no chance," Bruce Ackerman, professor of political science at Yale University, told AFP.
As of late 2019 Bloomberg has spent as much on TV and radio advertising spots as all of the other candidates combined: approximately $100 million, according to research company Advertising Analytics. Bloomberg finances his own campaign and does not need to mobilize thousands of donors, as his competitors do.Ackerman says that Bloomberg has not demonstrated organization on the ground or a charismatic media presence, two elements he believes are key at this stage of the race.
Instead he has garnered the support of ten mayors in various states, including Steve Benjamin, a respected African-American mayor from South Carolina.Bloomberg is trying to improve his image with racial minorities, many of whom are suspicious of a candidate who as New York mayor supported a controversial"stop and frisk" policing policy that disproportionately targeted blacks and Latinos.
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