Blue Apron to be sold to delivery startup Wonder Group in $103M deal

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Blue Apron to be sold to delivery startup Wonder Group in $103M deal
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Blue Apron announced the merger in a press release on Friday, which said Wonder is set “to acquire all outstanding shares of the company’s Class A common stock for a purchase price of $…

However, many of the consumers who took advantage of free offerings never re-upped their subscription.as it waited for $56.5 million in funding from a key founding investor, Joseph Sandberg, though it was far from the first time Blue Apron dealt with a cash crunch concern.

Last May, Sandberg, who runs RJB Partners, asked his social media followers whether he should take the company private.Come late 2022, Blue Apron laid off about 10% of its corporate workforce in a move that it hoped would save the struggling company $50 million. It’s now being sold to a company that has experienced its own fair share of volatility over the years.

Wonder, a food-delivery startup headed by Lore — the former CEO of Walmart’s US e-commerce division — was founded in 2018 with the intention of building out a network of food truck restaurants serving up curbside meals inspired by popular chefs like Bobby Flay, according to The Journal.

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