From Rishi Sunak’s use of a Max Bygraves catchphrase to the weirdly robotic Penny Mordaunt and the fantastically self-satisfied Liz Truss, the first crop of Conservative leadership campaign videos are very odd indeed
Penny Mordaunt launches Conservative leadership campaign – video
But, bafflingly, there is nothing about this bit of her CV in the actual film itself. It’s like hearing Jean-Luc Picard campaign for the top job with: “Our starship needs to be less about the star and more about the ship.
After what seems like an age, we finally get to a still photo of Mordaunt, together with her robotic voice intoning her weirdo slogan. How very odd.Ex-chancellor Rishi Sunak gives us the slickest film, which does at least look as if some work has gone into it – work that might even have begun before his actual resignation.
He begins by re-using a catchphrase from the late Max Bygraves: “Let me tell you a story …” And then there’s a heartwarming tale about his grandmother’s arrival in this country as a hardworking immigrant, then his pharmacist mum and NHS GP dad.
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