BMG CEO Hartwig Masuch has a crazy idea to keep competitive against the majors in the music business: Treat artists fairly.
to talk about the state of the music industry, BMG’s bid for more music assets, and the company’s doctrine of leveraging fairness to artists as a scarce commodity in a fast-changing business. No. But I don’t think it’s because of the bad intent of individuals; it’s that we deal with a historic behavior that was based on, “If you want to be a part of this market, you have to do what we say and agree to the terms we present to you.
If the label system isn’t ideal for artists, why do so many who publicly criticize their labels stay or re-sign instead of going independent? As you sit between the majors and an independent route, what offering do you bring, particularly as services become a major selling point for artists? Have you considered an IPO given the lofty valuations of companies like UMG and WMG after they went public?
Like the rest of the business, you’ve grown more aggressive in the acquisition game as of late. Who are you courting?
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