BMW is back with electrification, but the company is still keeping its options open, seeing a sustainable lifecycle as more important for differentiating its vehicles than just going EV.
Dr Wendt also wanted to stress that BMW’s approach to sustainability wasn’t just focused on what comes out of the tailpipe, but the greenness of the whole production process. When EV is compared to EV, the tailpipe emissions will be zero in both cases, he argues, so it will be the entire system, from ore mine, to electricity supply mix, to the full vehicle lifecycle that counts.
This focus on lifecycle more than purely vehicle technology helps explain BMW’s strategy with production. Where Volkswagen has transitioned whole facilities over to EVs, such as the, BMW will continue to make both internal combustion and electric vehicles on the same production lines. According to Dr Wendt, factories producing the 3-series and 4-series BMWs will also make the i4, and the iX will be made alongside the 5-series and 7-series.
What is clear is that BMW is still not expecting the EV revolution to happen overnight. Dr Wendt reckons that by 2030 only 50% of new cars will be fully electric, which means the other 50% won’t be. Some of that non-EV 50% will be important markets for BMW, which might even include the USA at its current slow rate of EV adoption compared to Europe and China, although Joe Biden’s green focus could change that.
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