Prominent mainstream businesses are tapping into Solana-based solutions to drive loyalty programs and innovate payments.
Mainstream commerce and big brands report improved business results and promising loyalty programs through integrations with the wider Solana ecosystem.Web3 tools powered by layer-1 blockchain Solana are driving tangible returns and delivering deep customer data insights, according to prominent mainstream brands and companies that attended Solana Breakpoint.
Solana Foundation’s head of commerce business development, Josh Fried, tells Cointelegraph that the development of the loyalty program provides a tangible use case for commercial clients looking for Web3, blockchain-based tools to build their businesses and customer base. The MadLab nonfungible token project noted a material uplift in sales from crypto native users who were holding crypto. “These users were holding USDC on Solana, waiting for the utility to use it to pay for something rather than just trading. The community used the integration to start buying merch,” Fried said.
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