An Illinois man is behind the class-action lawsuit against Buffalo Wild Wings
An Illinois man has filed a class-action lawsuit accusing Buffalo Wild Wings of false advertising because of the way the restaurant markets its boneless chicken.
Per the suit, the menu item’s name and description “leads reasonable consumers to believe the products are actually chicken wings.”“The products are more akin, in composition, to a chicken nugget rather than a chicken wing,” said the suit, filed in federal court last week. “This clear-cut case of false advertising should not be permitted, as consumers should be able to rely on the plain meaning of a product’s name and receive what they are promised.
As the price of traditional chicken wings have risen in recent decades — and especially throughout the past few years — many companies and consumers have embraced “boneless” alternatives. A 2020 survey from the National Chicken Council found just more than half of Americans prefer boneless to bone-in wings.
The suit points out companies like Domino’s and Papa Johns call their breaded, boneless, white-meat chicken dishes “poppers” or “boneless chicken.”
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