Bono has tapped legendary street artist Shepard Fairey (OBEYGIANT) to help him raise awareness in the fight against AIDS
"I'm always inspired by organizations that aim to minimize suffering and cater to those who need help the most, rather than the affluent or powerful," said Fairey -- best known for his "HOPE" posters for Pres. Barack Obama's 2008 campaign -- in a statement. "I don't believe compassion should have borders. I also admire the model of encouraging businesses to give back and do good things for the world.
The artworks are intended to engage and encourage political leaders to fully fund the fight against AIDS, with key sites in New York, D.C., Berlin and Paris getting transformed during this month and early October ahead of the Global Fund meeting that will determine funding for the next three years to help save 16 million lives while cutting the mortality rate from HIV, TB and malaria in half.
Some of the artists have also created custom augmented reality Snapchat Lenses, which users can share on Instagran, Facebook and Twitter.
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