‘Book Club: The Next Chapter’ Mints $500K In Previews: Will Focus Features Movie Bring Older Women Back To Cinemas?

Refresh for updates…The box office and the industry is in need of counterprogramming working after several non-tentpoles were squashed by Super Mario Bros Movie and Guardians of the Galaxy Vo…

. With $500K in Thursday previews, the movie is looking at a $7M-$10M start. Hopefully it clears double digits, something that will be evident on Mother’s Day when the Universal specialty label is expecting a pop in business.in Thursday previews that began at 3 p.m. That pic went on to open to $12.

7M, but the pic had discount ticketing across most major circuits to get the older female audience in. In this post-pandemic environment, that debut was a win for an older female skewing movie. Hopefully,was a domestic acquisition by Paramount, and proved to be a sleeper with a $13.5M opening and a 5x leg-out for a $68.5M domestic take — very good for pre-pandemic for a movie such as this.

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