A throwback for generations of beauty lovers, we tried out the new products.
slowing down when it comes to expanding its beauty offering, now boasting an incredible range from heritage luxury brands to cult industry disruptors and of course, all our drugstore favourites. But this launch is personal. The retailer has brought back the budget 17 makeup line. Originally launched back in 1968, it was sold in Boots stores for 50 years before it was discontinued.
A brand familiar to generations of beauty lovers, it's made a comeback with a new look and new formulations to offer vegan and cruelty-free products everyone has access to. Think £2 lipsticks and £5 eyeshadow palettes. Jenna Whittingham-Ward, Head of Beauty - Boots Brands, said:"We believe beauty is for everyone, and affordable cosmetics doesn’t have to mean a compromise on quality. That’s why we’re so excited to bring a fresh, new-look 17 to our beauty-loving customers at Boots."
Our beauty team had a play with some of the products ahead of the launch and picked out their favourites from the super affordable range. Beauty Editor, Gillian Davies was impressed with the gloss offering, saying:"For a flattering finish you can’t beat a slick of lip gloss. Their high-shine texture creates a plumper, fuller-looking shape to lips and happily 17’s version doesn’t disappoint. Creamy, comfortable and with a hint of shine, the Lacquer Gloss, £4, feels like a nourishing balm.
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