Mars Wrigley is removing the treat from some tubs after finding 40% of people hate the coconut-filled sweet.
Bounty hunters may have their work cut out this Christmas, after chocolate manufacturer Mars Wrigley said it would be eliminating the sweet from some of its tubs.
The coconut-flavoured treat may be marketed as a slice of paradise, but nearly 40% of us hate them, Mars says.It comes after the brand let shoppers return unwanted Bounties last year. However, the food maker said it was yet to decide whether the treats would be banished for good. Because while a survey for the firm found many people leave the coconut creation languishing at the bottom of the tub, for 18% it is still their choc of choice.
Big tubs of Quality Street, Roses, Celebrations and Heroes start appearing on supermarket shelves in the run-up to Christmas, with sales usually soaring during the festive season. But cost-of-living concerns could see customers striking some treats off their shopping lists. Stirring the debate around customers' preferences is one way to promote the brand, with one communications company
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