Thousands of theater owners across the U.S. and Canada slashed their ticket prices to $4 on Aug. 27 in honor of the second annual National Cinema Day.
According to Comscore, moviegoers aged 18-24 and 25-34 each made up 22 percent of the National Cinema Day audience, and the next largest age group was 13-17 with 16 percent. Women turned out in slightly higher numbers than men, making up 52 percent of the audience.
Total revenue for this year’s National Cinema Day was $34 million, a gain of nearly 42 percent over 2022’s haul of $24 million thanks in large part to ticket prices being raised to $4. Looking at other comps, Sunday revenue was up by 16 percent over the previous Sunday . One unknown factor is how much the Sunday discount impacted Friday and Saturday attendance.
National Cinema Day is the brainchild of the Cinema Foundation, a non-profit org affiliated with the National Association of Theatre Owners. Jackie Brenneman, who was
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