Can an R-rated comedy that draws big laughs still bring in outsized ticket sales at the box office? Jennifer Lawrence’s “No Hard Feelings” will put that question to the test as th…
” will put that question to the test as the raunchy funny film opens over the weekend in 3,000 North American theaters, where it’s expected to earn a tepid $12 million in its debut.
Attendance at the domestic box office will be crucial for “No Hard Feelings” because broad comedies tend to have limited appeal with international audiences. Reviews may not help the cause. It holds a 55% on Rotten Tomatoes, withA plus for Sony: “No Hard Feelings” doesn’t have competition until later in the summer, when Universal’s R-rated “Strays,” about a dog who is abandoned by his deadbeat owner, opens in August.
With PG-13 attempts, star-driven vehicles like Julia Roberts and George Clooney’s “Ticket to Paradise” and Sandra Bullock’s “The Lost City” had better success at connecting with moviegoers . Meanwhile, comedian Sebastian Maniscalco’s meet-the-parents style “About My Father” and stand-up Jo Koy’s dysfunctional family story “Easter Sunday” were largely ignored at the box office.
Also this weekend, Wes Anderson’s “Asteroid City” is estimated to generate $7 million to $8 million when it expands into 1,500 venues. The comedic drama, starring Scarlett Johansson, Jason Schwartzman, Maya Hawke, Bryan Cranston and dozens of other Anderson regulars and newcomers, opened in limited release with $790,000 — translating to a huge $132,211 per theater.
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