Australian shoppers embraced Boxing Day sales, with spending projected to reach $1.3 billion on the day alone. Crowds flocked to stores and websites, driven by bargain hunting and cost-of-living pressures. The sales period is increasingly vital for retailers, with Black Friday and Cyber Monday also contributing to year-end revenue.
Shoppers have flooded stores to make the most of Boxing Day bargains, proving the enduring draw of bricks and mortar. Australians are projected to spend $1.3 billion on Boxing Day and a further $2.4 billion during the last days of December, Australian Retail ers Association and Roy Morgan research shows. Around a million customers were expected to pass through David Jones’s website and stores alone.
Crowds were “absolutely pumping” at the nation’s biggest retail mall at Chadstone, in Melbourne’s east, ARA spokesperson Alexandra Keefe said. “Really positive signs, really busy out there and just a very encouraging Boxing Day sales period,” she told AAP. The end-of-year sales period was becoming increasingly important for retailers, with Black Friday and Cyber Monday shopping contributing ever-larger shares of revenue. More and more shoppers were holding out for a bargain during the festive season as cost-of-living pressures continued to weigh households down. With Christmas gifting in the rear-view, Boxing Day sales gave customers a chance to splurge on themselves. “So items for the home and garden but also those personal luxury items like beauty, tech and digital are likely going to be very popular,” Ms Keefe said. Shoppers were expected to spend $378 million on household goods, followed by food ($296 million) and clothing, footwear and accessories ($197 million). The projected 2.7 per cent spending boost compared to the same time last year was really encouraging, Ms Keefe said. “From some of our surveying with smaller businesses, we know there is a bit of a sense of hopeful anticipation for the future.” While increased sales encouraged retailers, the spending spree sparked warnings for the environment. Australians wasted more than $1 billion buying Christmas gifts this year which won’t be used, the Australia Institute foun
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