One of Australia’s largest advertisers, supermarket giant Coles, has welcomed signs of an imminent shift on coverage of climate change by Rupert Murdoch’s News Corp
and declared that it expects its media partners to share its commitment to protecting the environment.
The reasons for the shift in perspective are unclear, but News Corp insiders have indicated that pressure from advertisers may have played a major part. Rupert Murdoch’s global media empire has faced growing international condemnation and pressure from advertisers over its editorial stance on climate change, which has long cast doubt over the science behind global warming.
Australia is one of five countries that have not committed to be carbon neutral by 2050. Like Australia, Singapore has not committed to a net-zero date while Ukraine, Kazakhstan and China have agreed to be net-zero by 2060.
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