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She started looking for a waterproof mat that was machine-washable, and to her surprise, it didn’t exist.
She started looking for a waterproof mat that was machine-washable, and to her surprise, it didn’t exist. This content is reviewed by the 7NEWS Editorial team. 7NEWS may receive a commission when you buy from links on our site.
Prices correct at time of publication. From food and drink spills, toilet training, bedwetting, nappy-free playtime, messy play, beach adventures and outdoor picnics, keeping some semblance of order is no easy task. Fed up with the mountain of washing she couldn’t keep on top of, she started looking for a waterproof mat that was machine-washable, and to her surprise, it didn’t exist.
“I said it to my husband. I was like, how about a Rudie Nudie playmat? It’s waterproof, absorbent, and you can throw it in the wash. And he’s like, ‘Oh, that is a good idea,’” Jacqui told 7You.
, and then they handed out angel cards and mine said, ‘Archangel Uriel said it’s a brilliant idea. Go forth and the universe will support it. ’ And I remember thinking... ahh, okay then. I guess I have to do this.
”Jacqui launched into action, researching materials She did some training with a social media agency and ended up getting a part-time job there selling their corporate and social media training. Two years after the idea’s inception, Rudie Nudie launched in 2018 with Australia’s first waterproof, absorbent, colourful, soft cotton-top playmat.
“Mums were saying, ‘Oh my gosh, how did we ever live without these? These are awesome! ’ And then it sort of grew from there, and we worked with artists to create the designs,” she said.
“We started working with Ashley Mary, an artist over in the US with quite a big US following. So all of a sudden, we were getting some US customers.
”The growth was driven by word-of-mouth, the artist collaborations and a growing community of parents and educators sharing them online, including homeschooling mum and influencer Emma Meyer from Play at Home Mummy.and was shipping to 37 countries, and in 2020 Rudie Nudie’s sales growth earned it an Afterpay National Quarterly Growth Award.is still a bestseller, Rudie Nudie has expanded its product range to offer a large playmat at 130cm x 130cm and jumbo picnic rugs at 2m x 2m, with an umbrella-compatible option. Rudie Nudie has expanded into the US, and now Jacqui is pushing to see Rudie Nudie stocked in more retail stores and is exploring the UK and EU markets.
“Behind it all is a mum who just wanted to make her life, and the lives of other families, that little bit easier,” Jacqui said. Buy Now Intrepid Travel’s biggest trip sale is here with up to 20 per cent off adventures across 100+ countriesThe Aussie dog dental bundle that sold 20,000 units and keeps selling out after pet parents saw fresher breath fastThis ‘fantastic’ self-cleaning vacuum does the hard work for you
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