Your brand is your layer-1 of your marketing Successful marketing starts with its own layer-1 — building the brand.
Your layer-1 is the keystone on which your entire platform is built, and your brand is the keystone on which your entire marketing strategy should be constructed.
Remember, your brand is the only asset that you can derive from your marketing spend. However much you pay a PR or marketing agency, no matter how much they talk about ROI — without a brand, it’s all just talk. Your brand is your layer-1. But without layer-1 — your brand — you’ll never reach layer-3 based on a foundation of layer-2 alone. It would be like trying to launch a dApp without a blockchain.Hang on, you may be thinking. I’ve already started my business, and I didn’t build a brand before I started. I already have my website, socials, blog and campaigns set up, but without a brand. Is it all now doomed to fail?Unlike dApps, which can’t run without blockchains, it is possible to retroactively build your brand.
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