Brands are 'embarrassingly easy' to impersonate on SMS, and scammers know it

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Brands are 'embarrassingly easy' to impersonate on SMS, and scammers know it
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Got a text from Qantas or Apple? Be sure to check it's really them.

"I can send you a text message from any word," he said."So, I can say Qantas, I can say ANZ, I can say Apple and you just type it in."

And while companies like 46elks offer SMS bill reminders or boarding passes, the internet abounds with tools that set out explicitly to allow the sender's identity to be spoofed.Phishing is an email technique where a scammer impersonates a trusted identity to get someone to share sensitive information, such as banking passwords. This also works on SMS and through scam calls.

To explain how it works, you need to get a little technical: using a method known as"over-stamping", the calling line identification can be changed so that the number that appears on your screen during a phone call or on a text message is different from the actual caller. "Your phone receives it, and groups the message based on the Sender ID, so it appears in the same thread as other messages with the same Sender ID," explained Pelin Nancarrow, the Asia Pacific lead for IBM's X-Force Incident Response and Intelligence Services.

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