Brands sell ‘identity politics’ more than products: Piers Morgan

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Brands sell ‘identity politics’ more than products: Piers Morgan
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Sky News Australia Host Piers Morgan says brands are shoving “identity politics” instead of their products after recent advertisements involving Budweiser.

“They’re no longer shoving their products down our throats, just their identity politics and the only feeling they’re inspiring is extreme irritation.

“The serious point is a major brand is … force-feeding an ideology onto its customers that they don’t want to have. “Whether you support those causes or not … the common theme is a business promoting a world view that is kind of irrelevant and unfamiliar to most of the people buying their product.”

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