Two-day bash in London was part of ‘lifestyle brand’ push to snare younger customers
Thousands of bank customers braved the wind and rain of Storm Bert on Saturday night, forming queues that snaked through the streets surrounding London’s Tottenham Court Road station.This was Revolut, Europe’s most valuable fintech firm, hosting a free customer gig with one of world’s biggest pop stars, Charli xcx, days before her sold-out UK arena tour.
For those with longer memories, Revolut’s two-day bash – which is understood to have cost the company upwards of £1m – echoes the excesses of the banking industry in the lead-up to the 2008 financial crisis. Deutsche Bank hired singer Robbie Williams to perform for bankers at London’s Equinox nightclub in 2001, before the Take That star’s own European tour.
Spending that cash on a blowout for customers, rather than its own bankers, shows how far Revolut bosses are willing to go to bolster a brand once tarnished by a string of controversies. Revolut has grappled with accounting issues and EU regulatory breaches, as well as, including an over-aggressive corporate culture, all of which are believed to have delayed the approval of its UK banking licence.
Revolut’s head of growth, Antoine Le Nel, said: “It’s a great way as well for us to show the value that our best plans are bringing, and how the experience ensures that Revolut is not only about managing your finances, it’s about lifestyle as well.
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