The wedding industry rakes in billions of dollars a year, and now a new trend is adding to that price tag - but brides say the additional cost is well worth it. Social media content is the new "in" thing for brides on their special day, with couples forking out thousands for Instagram posts, stories, reels and "behind the scenes content" of their wedding day. The trend started in the US and made its way to the UK before Andrea Semrany started the first dedicated wedding content company in Australia, called Onthedaysocials.
The wedding industry rakes in billions of dollars a year, and now a new trend is adding to that price tag - but brides say the additional cost is well worth it. Social media content is the new "in" thing for brides on their special day, with couples forking out thousands for Instagram posts, stories, reels and "behind the scenes content" of their wedding day.
The trend started in the US and made its way to the UK before Andrea Semrany started the first dedicated wedding content company in Australia, called Onthedaysocials. Bespoke social media content is the new "in" thing for brides on their special day. (Onthedaysocials) Semrany was a Sydney high-school teacher of five years when she started Onthedaysocials in December 2022, filming and editing content on weekends while still working full-time. A year later, she was able to quit her job and commit full-time to social media wedding content, growing from a one-woman show to a team of four. "The wedding season is crazy, there was one weekend in October where we had eight weddings over one weekend," Semrany sai
Wedding Social Media Content Brides Trend