PE firm Bridgepoint takes a majority stake in Equativ, valuing the adtech firm at around $370 million
It values Equativ at 350 million euros, or $371 million, according to a person familiar with the matter.Private equity firm Bridgepoint has taken a majority stake in Equativ, the French adtech company formerly known as Smart Adserver, the pair said on Thursday.
Equativ said the deal will help it fund acquisitions and grow its presence in the US, part of an ambitions to become one of the top three supply-side platforms in the world. An SSP helps publishers connect their inventory to ad buyers. Equativ competes with the likes of Google, publicly traded SSPs like PubMatic and Magnite, and private SSPs such as OpenX and Index Exchange.
The switch of Equativ's financial sponsor will help the company invest more ambitiously in its US growth and in growing its connected TV and retail media businesses, Equativ CEO Arnaud Créput said. Bridgepoint raised 1.7 billion euros for its BDC IV fund, while Croissance had raised 100 million euros.
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