Bridgerton Is a Perfect Example of Why You Can’t Judge a Book by Its Cover(s)

The Bridgerton books once had two covers—a demure one on top, and a steamier one underneath.

Photo illustration by Slate. Images via Anne Wallentine.

Publishers have used myriad strategies over the years to try to balance the audience’s competing desires for excitement and discretion. In the US, thebooks released or updated through the late 2000s featured serene English scenery with more sensual scenes hidden beneath the covers. But the book’s UK publisher took a different tack: The covers issued by Piatkus utilized an arch, elongated illustration style that was popular among covers targeting women readers at the time .

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