A brightly flashing “X” sign has been removed from the San Francisco headquarters of the company formerly known as Twitter just days after it was installed.
A partially completed"X" sign rests atop the company headquarters, formerly known as Twitter, in downtown San Francisco, on Friday, July 28, 2023. San Francisco has launched an investigation into the sign as city officials say replacing letters or symbols on buildings, or erecting a sign on top of one, requires a permit.
The city of San Francisco had opened a complaint and launched an investigation into the giant “X” sign, which was installed Friday on top of the downtown building as Musk continues his rebrand of the social media platform. The chaotic rebrand of Twitter's building signage is similar to the haphazard way in which the Twitter platform is being turned into X. While the X logo has replaced Twitter on many parts of the site and app, remnants of Twitter remain.
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