British brand Toast launches its annual New Makers programme to support emerging craftspeople and provide them with a platform to sell their products and receive mentorship from the Toast team.
British brand Toast strives to make clothes that last; its resident menders even darn, patch and appliqué garments to give worn items extra life. This commitment to craftsmanship is also true of Toast ’s homewares, says its head of house & home Judith Harris. “There’s an ever-growing appetite for craft, particularly craft relevant to our modern lives,” she says of the brand’s kitchenware (from £10.50), lighting (from £99) and blankets (from £75) sourced from makers across the globe.
Working with artisans, however, has revealed huge challenges: from accessing expensive equipment to reaching the right audience. Toast launched its annual New Makers programme in 2019, to give five emerging craftspeople a platform to sell their wares (without taking a cut themselves) and receive mentorship from the Toast team. Past nominees have gone on to publish books, exhibit in galleries and make products for Toast’s own collection. Today, Toast unveils its latest class of maker
British Brand Toast Craftsmanship New Makers Programme Emerging Craftspeople Platform Mentorship
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