British hairstylist Adam Reed unveils his haircare line Arkive
‘The pandemic really sped up the concept of using self-care rituals as a way to take care of ourselves and reconnect with ourselves during a time where we all felt so isolated. I had always thought there was a gap in the market for a range of hair products that did more than just look after your hair, but Covid is what made it so important for me to launch Arkive,’ he continues.
Bolstered by two proprietary fragrances , Arkive Headcare’s scent component has been intentionally designed to support wellbeing. Undefined by gender or age, the universal fragrances are comforting and soothing. Future Bloom is a warm, dynamic floral, featuring mandarin, vanilla, tea rose and white musk, and features in the line’s shampoo and conditioner, treatment mask, and the scalp scrub that elevates an everyday shower into a sensual experience.
Throughout the collection, nourishing ingredients such as aloe, baobab oil, jojoba oil and glycolipids restore moisture and cleanse easily without stripping the natural structure and density of hair. Finishing products, such as an adaptable hair pomade, a weightless aerosol hairspray and a blow-dry spray boast a host of natural ingredients to ensure results without harming hair.
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