British money backs Aussie start-up two years after rejection

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British money backs Aussie start-up two years after rejection
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London-based investor Octopus Ventures has led a $14.5m funding round in Aussie start-up Pendula.

Sydney-based customer communications start-up Pendula has closed a $14.5 million funding round led by Octopus Ventures after turning down the London-based investor in 2021.

“We started to look around saying, ‘well, what are we going to do next? Are we going to finally globalise this business properly?’” he said. Over the past year, Pendula says it has managed more than 85 million conversations and has landed new customers including Mate Telecom, Brighte and Peak Commerce.

“We can connect to any data source that is available. It’s actually up to our customers to tell us what sources matter. And when we get that we build them, and it becomes another part of the product,” Mr Colvin said.

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