Billionaire Bill Ackman and private equity firm Hellcat LP have infused the company with serious capital to expand its business.
“Nick and I are thrilled that Bill has moved from collector to investor, joining our long-standing shareholder, Hellcat, as partners in Bremont,” said brothers and Bremont founders Nick and Giles English, in a statement on Monday. “This new capital will enable us to invest in marketing, distribution, and talent. This is not just a boost for Bremont, but also for Britain.
The company is known for making sports watches—with an aviation bent, of course—ranging in price from $3,445 up to $24,995 for special limited editions. But given that, in the statement above, the English brothers highlighted the perpetual calendar as an important part of British history, one wonders if they might be planning some high complications in the future. What is definitely in the plans is to further expand in the US, including new boutiques.
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