Britons should buy value brands to cope with living cost crisis, says minister

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Britons should buy value brands to cope with living cost crisis, says minister
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Labour says George Eustice’s advice to shoppers facing rising prices is ‘woefully out of touch’

Shoppers can deal with soaring food prices and cope with the cost of living crisis by choosing value brands in the supermarket, the environment secretary has suggested.food prices were going upHe said: “Generally speaking, what people find is by going for some of the value brands rather than own-branded products – they can actually contain and manage their household budget. “It will undoubtedly put a pressure on household budgets and, of course, it comes on top of those high gas prices as well.

“Where it gets harder is on things like chicken and poultry, and some fresh produce, where those increased feed costs do end up getting passed through the system because these people work on wafer-thin margins and they have to pass that cost through,” Eustice added., should go to her local council for help. Boris Johnson has previously drawn criticism for boasting about having brought in free bus passes when confronted with the story of her struggles to heat her home.

Pat McFadden, a shadow Treasury minister, criticised Eustice’s comments as “woefully out of touch from a government with no solution to the cost-of-living crisis facing working people”.

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