With 15bn views to #MorningRoutine TikTok videos, Rachel Signer decided to wake up to the social media trend – and was served some societal critique with her cereal
Morning routine videos originated with YouTube, says Prof Crystal Abidin, a digital anthropologist and founder of the TikTok Research Network
“Morning routine emerged as one of the narrator tools of commercial influencers to promote products in a more natural and casual manner,” Abidin says. “They’d say, ‘here are my favourite products’, and there would be a review.” , a Florida-based TikToker, says there’s more to it. One of her recent morning routine videos included 10 minutes of journaling “as if you’re living the life you’ve always dreamed of”.
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