A Reuters Institute survey found that a rising number of people are avoiding the news or just don’t believe it
Institute said that alongside the rising number of people avoiding news is a drop in trust in reporting in the US to the lowest point yet recorded at just 26% of the population.
The result, said the Reuters Institute, is that Americans are backing away. “Prior to the invasion of Ukraine, consumption of traditional media, TV and print, declined further with online and social consumption not making up the gap,” it said. Bell also pointed out that although younger people may be turning away from traditional news sources that doesn’t necessarily mean they’re turning away from the news.
Ripley said she has been “inundated” with messages from Americans, both in and out of the news business, who feel as she does about what seems to be a relentless barrage of negativity. “Many of them said heartbreaking things. Somebody said, ‘I felt like my brain was broken’,” she said. “The way that we have designed our new communications infrastructure is to be absolutely relentless,” she said. “If I read one story about somebody being made ill or dying, possibly because they had to have a Covid vaccine, I get 50 stories about people dying from every single news outlet in the world. So the overwhelming impression you could get is that something bad was happening with vaccines even though it wasn’t.
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