Rise of European superclubs raised the bar to undreamed level with Spain delivering a devastating show of strength for the new global order at the Women’s World Cup
Rise of European superclubs raised the bar to undreamed level with Spain’s devastating show of strength and the US in declineucy Bronze and Ona Batlle held each other. One in defeat and one in victory, one with a medal she wanted and one with a medal she did not. But in that moment they were not rivals or adversaries, just Lucy and Ona: friends, soulmates, former Manchester residents, and in very short order teammates at Barcelona., there was more than a degree of familiarity between them.
There was a time, not so long ago, when the ultimate goal for a young female footballer was to play in the United States. The enactment of Title IX in the 1970s, enshrining gender equality in education, led to an unprecedented investment in girls’ sport at school and college level. No other country on earth could compete . As the women’s game grew in scope, the finest talents – including many of England’s best and brightest – migrated to America.
The dominance of the United States in women’s football is in decline after their early exit at the World Cup.So what happened? In part the US system has been a victim of its own success: the rapid commercialisation of women’s football has been reflected in its talent development, with various pathways competing for the best players, and thus putting revenue generation, results and branding above the ideal of equipping young players with essential skills.
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